articles: b2b & b2c

News article announcing the most important sale of 2023 in the Latin American region.

Published on Marel.com July 2023

Marel and Loneg close the deal on a major greenfield beef project

This July, the Marel Meat LATAM team closed the deal on a greenfield beef project in Mexico. The Marel team will support Mexican company Loneg through the design, supply, and installation of their primary and secondary beef processing line. Installation is forecast to commence in early 2025 in Gómez Palacio (Durango) and, when operating, will have a processing capacity of 1,900 head of cattle per day. 

Article to introduce customers to the advanced technology of portion cutting equipment in the Marel portfolio and the advantages of the Marel acquisition of MAJA and TREIF.

Published on Marel.com June 2023

Increase your market position with advanced portion cutting technology

Making the most of the modern market demands intelligence and innovation. Our portfolio supplies processors with advanced cutting technology to stay ahead of the competition. Intelligent portion cutters and innovative software integrate seamlessly, increasing yield, raw material usage, and hygiene standards. Solutions that simplify operational optimization with real-time data collection and provide efficient reporting systems are all available in our comprehensive portfolio to cover the needs of our customers.

Article on the predicting boom in beef for Oceania and how Marel can help beef processor be leading the charge

Published on Marel.com February 2023

Oceania beef processors poised to capitalise on beef exports

Oceania’s beef export markets are set to boom in 2024 with Australian exports expected to rise to 1.5 million tons according to USDA’s Foreign Agricultural Service estimates. The volume of US beef on the international market is predicted to decline sharply due to herd reduction. Australia is seen as the main country with significant beef herd growth needed to fill the market void. This puts Oceania beef producers in the ideal position to take advantage of increased export markets for high-quality beef products. 

Strategic article to change North American perception of Marel presence in the NAM fish industry.

Published on Marel.com September 2022

Proudly established in North America since the 1980s, Marel has supported fish processors for more than 40 years. We are passionate about the fish processing industry and driven by the relationships we foster with our customers. Our commitment is not for a day or a year but for a lifetime.

My brief: research science-based health topics and write 7 articles for a non-specialist audience.

Published on Habtic Hub for clients

Article titles:

  • Sleep on it

  • Habits: neither good nor bad

  • A positive, plastic brain

  • Fitness: getting over the hump

  • Shifting with shift work

  • A misunderstood reaction: stress

  • Our future self

*If you'd like to read the full articles let me know, I'd be happy to send you a PDF

Sleep on it

Sleep makes you a better person. Your reactions times are faster, you are better at making decisions, you even find annoying things easier to laugh at. Think of the last time you had a fight with your partner because they didn’t take out the garbage, even though it was their turn and ask yourself, were you tired? It’s irrational, you know it’s irrational, but the lack of sleep makes it impossible to stop, and that full rubbish bin feels like the last straw scratching at a raw wound. We all know sleep makes us better people yet, being tired has become such a normal part of our lives we’ve begun to think that’s the way it’s meant to be.

Modern living is built around everything but sleep: the internet and mobile phones mean we are always contactable, 24hr news cycles make us think we should be always up-to-date, active lifestyles, social obligations, even artificial lights steal our sleep hours by keeping us alert. It can feel like everything in today’s world has been designed to keep us awake.