rebranding

AXIN Software

Internal and external communications plan and implementation.

Introducing the new name and structure of Marel's software portfolio to the international Marel team and customers. The aim was to boost customer awareness of the advantages Marel's software and to better position the portfolio for future growth.

FleXicut Valka

Bringing the recently acquired Valka brand into the Marel portfolio. Valka is internationally recognised for excellence. When acquired by Marel we needed to shift their product brochures to the Marel tone of voice.